Techniques and algorithms for efficient in-place conversion to and from standard and blocked matrix storage formats are described. Such functionality is required by numerical libraries that use different data layouts internally. Parallel algorithms and a software package for in-place matrix storage format conversion based on in-place matrix transposition are presented and evaluated. A new algorithm for in-place transposition which efficiently determines the structure of the transposition permutation a priori is one of the key ingredients. It enables effective load balancing in a parallel environment.